Semrush: Data-Driven Marketing Tools to Grow Your Business

You can also optimize the imagery, find broken links and redirects, and check the HTML source code of pages. An add-on for Google Chrome called SEOquake quickly and free of charge analyzes a website’s SEO elements. This includes exporting data files, comparing URLs and domains in real time, auditing internal and external links, and performing on-page SEO audits. Use the free site-crawling, log analysis, and SEO tool Seolyzer to see how search engines like Google view your website. Seolyzer collects information the crawling bots record in your server’s log files to locate and construct your SEO KPIs when they visit your website. The program also displays redirection, issue codes, and page speed results.

Best tool for local SEO

It also gives you important keyword data, such as search volume and Keyword Difficulty. So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site. Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner. Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.

• Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.
• Additionally, because SE Ranking is a white-label SEO solution, you may create unique SEO reports with branding and customization options.
• You’ll also see suggested keyword ideas related to your query – pop a couple into your headings to see what happens to your SEO.
• Throughout the platform, you’ll find tips and explanations to help you solve problems.

Whether you’re just getting started, looking for a refresher on building quality traffic, or diving into advanced SEO tactics, we’ve got you covered. Moz’s proprietary metrics have helped shape the SEO industry since 2004. Plug into the Moz API to build or enhance your custom data tools and dashboards. Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority. It breaks down performance into easy-to-understand grades, along with some of the most detailed performance reports found anywhere.

Surfer SEO is a tool that’s been around for a while, and I’ve been using it for quite some time on and off, here and there. I included it in this list because they’ve launched Surfer AI, which allows you to write content faster with AI. If you want to check out the tool, it’s completely free, and Max, the CEO, gave me a 20% off coupon code for my readers. So use code MARKETERMILK at checkout for 20% off any paid plan. The tool claims to help you with automating any workflow with AI and it’s pretty true.

Best for Finding On-Site SEO Issues

Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools. The SEO tools you can use for free can help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search. SEO PowerSuite is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations.

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Screaming Frog for finding common SEO issues

For small businesses, Moz Pro, SE Ranking, and BrightLocal are excellent choices. These SEO tools focus on local search optimization, keyword tracking, and competitor analysis, making them ideal for businesses looking to improve their local online presence. SE BHS Links Ranking is an all-in-one SEO platform that analyzes website health and performance keyword rankings and traffic. It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.

XML-Sitemaps offers a user-friendly sitemap generator to help website owners create sitemaps for Google, Bing, and other search engines. Users can track their progress over time with detailed reports and insights, ensuring they have the data they need to improve their SEO strategy. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.

Rank Math is an alternative to Yoast SEO for WordPress websites. It gives you clear tips to make it better, right in the WordPress editor itself. Detailed shows technical SEO elements that may affect a page’s performance, like schema markup and hreflang attributes.

Aside from having one of the best Twitter accounts of any SEO tool maker, Screaming Frog is the most popular desktop-based crawler available today. Many people don’t realize that there’s a free version that allows for up to 500 URLs per crawl. While not as fully functional as the paid version, it’s great for small projects and smaller site audits. The big kahuna, and the most widely-used web analytics package on earth.